10 digital marketing ideas
“10 Digital Marketing Ideas taken into consideration during the Coronavirus”
Our world is facing a very serious challenge with the spread of the coronavirus
, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit
because of COVID-19.
Grocery stores have been left with empty shelves while restaurants are like ghost towns. As a business owner, you’re likely looking for ways to survive the wave that has shaken the budgets.
If you’re following the constant news updates about the coronavirus
, you’re likely wondering if we’ll ever be able to leave our homes again.
1. Connect with your customers on Social Media during this hypercritical situation
This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive — and not too pushy — but it’s a great opportunity for your brand
to stand out during this difficult time. More people are on social media now, scanning for updates and trying to stay connected in a suddenly isolated nation.
“It’s a unique opportunity for brands to unite together!” “Our communities need each other now more than ever. People need support, understanding, education, resources. Social media can provide just that and can be extremely powerful if it’s done correctly.”
2. Make sure that your Business is Online
Search traffic has significantly increased
over the past few weeks and will continue to climb as we hunker down. We’re all glued to our computers and phones looking for updates within our community. We’re also looking for entertainment and ways to pass the time. Anything online right now will be consumed more than ever before. This is not the time to be hidden online.
You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so that your business can be easily found. This is not a time for a business to go into a shell and poke out your head every few days to see if the sun has come out.
“People still place orders and need things even when at home. “A lot of people still contact companies during work hours, and that is not going to change just because they are home. Your competition may adjust but that doesn’t mean you have to stop everything.”
3. Pay-Per-Click (PPC) advertising is the smartest move right now
With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing
to connect with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some money within your digital marketing budget. On average, cost-per-clicks have decreased by 6% across all verticals since last few weeks.
“It’s a great time to continue your digital marketing as other advertisers may go offline at this time and businesses can capture traffic and conversions because of reduced competition. We have clients’ best interests in mind and work to provide solutions to maintain exposure while prioritizing budget spend during these uncertain times.”
4. Stay Ahead or Jump In Front of Your Competition
SEO helps your business to increase organic traffic to your website — so when your customers search for certain keywords, you’re the company they end up calling. To climb to the top of the SERPs actually takes time. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your free-fall could cost your business thousands of dollars in lost revenue. What you don’t want to do is halt an SEO campaign. That can be a critical mistake for your business. Your leads and revenue will suffer. But if others choose to pull back on SEO, it’s also a perfect time for your business to push even harder to surpass your competitors.
5. Prepare Your Business for the Bounce-Back Surge
As we noted earlier, the coronavirus outbreak
should fade away after a few months. That’s when normalcy returns and consumers’ spending habits stabilize. You have to remember that SEO is more of a long-term strategy. What you do today for your SEO campaigns will automatically affect your organic search traffic two months from now. Pausing your SEO campaigns now could have a detrimental impact on your revenue potential two months from now when the coronavirus starts to become a distant memory.
6. Unique Circumstances Provide Opportunities for a Special Offer
During this uncertain time period
, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) advertising and social media.
Be prepared to jump into action with new strategies to help your brand come back to a ‘healthy market,’
7. Local SEO is now more relevant; so are Your Online Reviews
We’ve all reduced our travel and are staying close to home. In the rare times when we do leave our house, we’re looking for nearby destinations for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for “near me” searches. You want customers in your geographical region to be able to easily find you online. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families. Another way to boost your local SEO during this time is to not forget about the importance of adding positive reviews. During the coronavirus,
online reputation management is as important as ever because this is a great time to really connect with your target audience. To provide the right service or product for people during a stressful time like this — when they need it most during this COVID-19 pandemic
— is likely to be rewarded with a glowing review. Even though Google My Business (GMB) has temporarily suspended publishing online reviews, you should still push to get reviews submitted so they publish when GMB returns to normal. One way to boost your brand during a crisis is to turn to a professional online reputation management company to help you with your review responses.
8. Be Prepared to Pivot as a Business and Inform Your Customers
In a fluid situation, your business should also be fluid. This is a time that you should find ways to connect with your customers like never before. It shows empathy and keeps you relevant at a time when your business may have been impacted by people staying at home. For instance, restaurants are shutting down right now because customers aren’t dining in. You should make sure you’re offering free delivery. All of these opportunities can be boosted with strategic social media campaigns.
“People will be looking to social media especially for updates on closures, new procedures for businesses and news. They will also be looking to see how brands and businesses are reacting to the current business environment. Now is probably the most important time to be visible digitally because other forms of traditional marketing will be stalled.”
9. Don’t Fall Victim to the Panic Move
How much toilet paper do you have at your house right now? If your answer is a closet full, you’re likely one of the people who flocked to the store when the coronavirus
hysteria started to accelerate over the weekend. That’s not how you want to react if you want to implement a smart digital marketing strategy
. You never want to make a panic move. You always want to use metrics and analyse all of the available data you have, before making a decision.
“Knee-jerk reactions usually don’t end well in digital marketing. Take caution when quickly reacting to a sudden shift in the economy or market.”
10. Use this down Time to Finish Your Digital To-Do Lists
Now that you’re not commuting to the office or taking in-person meetings, your schedule has likely to be locked up. Marketing items that may have fallen through the cracks and been overlooked can now be addressed. Perhaps your website needs a fresh look with a redesign. This is also a great time to have a conversion rate optimization specialist perform a CRO audit of your website to ensure your call-to-actions (CTAs) are turning leads into customers. Also, it’s an ideal time to do an SEO audit of your website to ensure you’re maximizing your optimization strategies. This is a perfect time for self-improvement.
“It is a great time to go back to the roots, using some of your hours on your current service contract to revise your marketing strategy with your specialist.”
, we are here to help & assist you to succeed amongst all of this uncertainty & outshine sort of a true winner. Our team can assess your business, all of your current marketing efforts & strategies, and make a rescue plan which will get you through the storm of Novel Coronavirus.