Site auditing is a complete analysis of all the factors that influence a website's visibility and search engine rankings. It is conducted to not only check page performance, but also identify the wide range of functional issues your site may be facing and help eliminate them.
Website audits are an important aspect of business development, and should be done even when you feel you are generating enough traffic or have optimized your website enough. This is so because Google, the leading and most important search engine, is constantly upgrading its algorithm to make rankings a stricter process. If you don't carry out regular site audits, you will not be updated on how to maintain the reach to your target audience, which implies a decrease in traffic and conversion rates.
How to conduct business website audits - What's in it for you?
2. Aspects of website auditing
A. SEO Audit
B. Technical Audit
C. Content Audit
D. UX Audit
There are several tools available online that you can use to check the health of your website. Some of these include:
There is a good reason as to why Google Search Console is one of the most popular tools used for website development and auditing. Not only is it free to use, but also the fact that it is the search engine's own service makes it the most reliable tool to audit your website thoroughly in accordance with the best performance parameters.
Not to be confused with Google Analytics
, the Search Console service has a greater focus on the websiteâ€™s content, data and technical aspects, instead of traffic analysis of external data.