“If Amazon was a second slower, it would have lost $1.6 billion in sales."
Does your website take ample time to load on your PC or mobile? If yes, then you have landed in the right place.
Slow loading pages have a deep impact on conversion rates. They can leave a bad impression of your business in the minds of the viewers as well as on Google. In this blog, we will help & guide you on the journey to scoring close to 100% score on google page speed insights.
What is Google Page Speed Insights?
Google Page Speed Insights is a tool that works on improving website performance.
How is Page speed important?
Page speed assists web pages to load faster and perform better, giving your viewers a superior on-page experience.
Did you know? According to research, it takes just 50 milliseconds for a viewer to judge a website, and the first thing a person judge is its loading speed.
Here are a few factors that justify the importance of loading speed:
1. Better User Experience and conversion- Good speed is generally what creates a good first impression on viewers. Having a slow website can have a drastic effect on your bounce rate.
2. SEO- The google algorithm prefers websites with a lesser loading time as they have a higher chance of satisfying the audience. Good Page speed combined with the right target keywords will help improve search engine optimization of your website for higher rankings on google as well as other search engines.
3. PPC and site speed- For paid promotions across search engines, a relevant quality score is necessary/relevant. A slow website usually brings down the quality score.
What is a quality score? It is a metric generally used by google or yahoo to determine the actual position of an ad on the search engine. If you have a low-quality score, it will not show up your ad anywhere, but with a great score, you will see a higher ad position and lower cost per click.
Want to boost your site speed? Take help from the best web development company to boost your site's loading speed.