As time progresses, Traditional forms of Marketing are becoming less and less relevant each day. It is slowly being replaced with a new, better, and valuable marketing known as Internet Marketing. With almost 4.5 billion people enjoying the benefits of the internet, it has become one of the best places to put your brand out in the eyes of the audience. People can market their businesses on the internet in several ways. One of the most popular and rising means is ContentMarketing. In this blog, we will be introducing you to the concept of Content Marketing and discuss the reason behind its immense popularity in the past decade.
What is Content Marketing?
Content Marketing is a strategic marketing approach through which you share relevant, valuable, and interesting content to attract a targeted group of audience to your website. Content Marketing is different from other forms of marketing, as it does not involve direct promotion of your brand and products to your customers. It is strictly restricted to sharing content that your target audience might find relevant in their day-to-day needs related to a particular product or service. They might find answers to their queries, and gain some valuable knowledge along with it. It is one of the best ways to gain customers’ trust and attention. Once you have a person’s trust and attention, you can surely count them in to purchase your products and services. An estimate suggests that businesses with an efficient Content Marketing Strategy increase their site traffic by as much as 7.8 times than those who don’t focus much on content.
Content Marketing is a part of Digital Marketing falling under the category of Digital Marketing Services
Content Marketing is much more different from all the valueless advertising content that businesses often push to sell their products to customers. Such types of advertisements can irritate a person and might reduce your chances of gaining a customer. According to a survey, around 200 million people use ad blockers as extensions on their browsers to prevent an advertisement from randomly popping up. Thus, you might need to change the way you advertise your products and services.
Content Marketing has proved to be of high worth and meaningful for big names such as Microsoft, Zoho, P&G, Evernote, Casper, Salesforce, and Rolex. Putting to use a perfect Content Marketing Strategy has helped these businesses increase their sales, improve brand image, and gain customer trust and will surely assist you too if you play your cards right.
Content Marketing can turn out to be the game-changer for your business. Let’s discuss a few reasons for the importance of Content Marketing and why has it been gaining so much popularity in the past decade or so.
· Rise in Sales
Consider a situation: You have built a unique website having an interactive user-interface but your content lacks in terms of clarity, quality, and optimization. Do you think your website would be able to attract huge audiences? The answer comes in negative. Content is considered as ‘The King’ because it is extremely important if you want your business to succeed and gain new customers. Posting relevant content for a targeted audience can help make a good image in the minds of the audience. Thus, the right Content Marketing Strategy will help you increase your sales by assisting you gain new customers who would be ready to purchase your offerings.
· Increased Customer Loyalty
One of the most important things a business desires is customer loyalty. A loyal customer will always turn to your business when in need. Moreover, they will act as the brand ambassadors of your business by speaking good, positive things about your products to other people. Audiences trust the businesses that provide them the answers to the questions they are looking for. With the right content, you can please the customers and gain their trust and loyalty.
Many Content Marketing Agencies provide efficient Content Marketing Services. You can simply make a Google search or even look at what we, at Uniworld Studios have to offer when it comes to Content Marketing.
· Complements other forms of Marketing
Relevant content is a necessity irrespective of the marketing tactics you rely upon for business promotion. Whether it is Social Media Marketing, Search Engine Optimization (SEO), Pay per Click Marketing (PPC), all forms of marketing require great content without which success cannot be achieved. According to world-famous Digital Marketer Neil Patel, businesses that focus on their content are the ones who get to the heart of the audiences.
· Higher Conversion Rates
According to an Entrepreneur and Marketing Specialist, Julia E. McCoy, Content Marketing produces higher conversion rates than traditional marketing. You are six times more likely to gain a customer through efficient Content Marketing than you would if you tend to traditional forms of marketing. However, you need to be careful with your ContentMarketing Strategy. For the development and implementation of the best strategy, you should consult an efficient Digital Marketing Agency.
If you are looking for a great Digital marketing Agency, you might as well look at what we have to offer. We are the fastest growing marketing agency in Delhi having experienced professionals who can guarantee high conversion rates and boosted business efficiency in very less time.
· Reduced Marketing Costs
Content Marketing requires three times less amount of investment than required on other forms of marketing. However, it requires you to invest your time and dedication is creation of efficient and quality content. Always make sure that your content is plagiarism free, easy to read, and doesn’t bore the reader. Content Marketing done right can bring you results that will profit your business in the end. However, it’s a difficult process that requires hard work and patience to succeed. Thus, you need to be patient and trust the process when it comes to Content Marketing. The results will show over time.
Content Marketing, we can say is the king of all types of marketing without which you might face difficulties boosting your brand value and increasing customer base. These were the few points that we think can lead you to your business’ success and growth. Its efficiency and process have made it extremely valuable in the past decade or so. However, this is not the end. The future holds much potential for Content Marketing and we might see it ultimately replacing the traditional forms of marketing.