Reasons, Why Content Is, Was & Will Be The Forever King Of Digital Media?
“Words have weight.”- Stephen King
To survive and grow in the industry is the primary purpose of any business. Because of the rising cut-throat competition in digital media marketing, it becomes essential for businesses to follow up with the latest trends. For many years content has been there in the industry regardless of the industry type and scale.
A good content marketing strategy can help out your business in numerous ways from appearing on top of search engines to maximizing revenues. Effective and good content can easily increase your credibility, goodwill and target audiences. Content marketing has evolved since 1690, the type of content, the variety and the demand for content have been changed and are repeatedly changing every day. Nowadays people don’t want to read content if it’s not valuable or meaningful to them.
No matter how far the marketing will go, it will always require the support of content at every step. Let us find out why content is, was and will be the forever king of digital marketing in detail.
Content Marketing in The Early 70s:
During the initial years of the 70s era, a lot of countries discovered the printing press and started publishing content in newspapers that consisted of 2-3 pages not more than that. The first print ad was seen in 1704 in an American newspaper and from there marketers and politicians realised the perks of qualitative and catchy content. Benjamin Franklin is known as the founder of Content Marketing, he started Content Marketing in 1732. Before the printing press came to reality, people used to depend on public announcements and letters for content, information or messages etc.
Kinds of marketing mediums in the 70s:
● Public announcements
These three were the major source of information during the 70s. People used to get information either via letters, newspapers or word of mouth. As there were no telephone, television and the telegraph were invented then. A lot of printing presses started functioning during the mid and late 70s as the demand for content rose. The flow of information was not at its peak in the initial years but picked up pace in the mid-years of the 70s era.