Social Media: A boon or Bane?


Social Media: A boon or Bane?

“Social Media: A boon or Bane?”

“Don’t use social media to impress people; use it to impact people.”

-Dave Willis

Socialmedia and the internet go hand in hand. Every user spending time on social media is sure to hit the internet at least once in the day. It is the new-age form of connection.

We understand how significant social media and the internet are in our lives, yet, when in demand to articulate, none of us would most likely communicate the amount it implies. Through these social media sites, how about we endeavor to comprehend the vital part that it plays in our lives. Social media and the internet give a worldwide stage to communicate one's perspective and thoughts with no reservations or bias.

The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%

Lets set down the advantages of using social media:

Nearly everyone in the world has a cell phone. 99% of smartphones have internet access and practically all smartphone users have a social media account.

Clients are hoping to set up a relationship with the service or product they are spending on. In such a case, online media channels like Instagram and Facebook permit clients to interface with the brands previously or after making a buy

Online Media likewise permit you to channel your crowds. This spares time as well as guarantees that your business is promoted among the target crowd.

Resourcing into online media can end up being the smartest choice for your business as it offers various channels to manufacture and fortify your relationship with your purchasers.

And here are some of the disadvantages while investing in an online business:

Latest organizations, which need more awareness are not encouraged enough, in the web-based media advertising world

Freedom of speech, especially while being on social media implies presenting yourself to a wide range of individuals who might have an interest in going through your brand and may have second opinions

Low ROI: On the chance that your image or business isn't very much aware of a specific group of individuals or areas, nobody is truly going to be your actual devoted fan

Engaging and active content: With online marketing, you have to consistently draw in, screen, and dynamic in your showcasing exertion. Online media is continually changing and in case you're not modern, you will fall behind the others.

With more than millions of people being influenced by social media, this seems a strong platform to propose SocialMedia Marketing. Getting your business online is the best way of gaining new customers.                                                                                         

According to a recent survey, the growth of the digitalmarketing industry is at 33.5% in India. User demographic information for any social media community is a critical piece of records for any Social Media Strategy for advertising strategy. Just like the way you need to recognize who makes use of your merchandise and services, understanding who’s on what platform aids you in researching, advertising, and advertising selections. As the social media is continuously changing, it’s available to recognize up to date information as you revisit your selections and tailor content material to the manner your target market makes use of exclusive platforms.

The idea of cooperation via social media regularly bestows a gush of strength to individual use. The individual purchaser/customer has more prominent authority over messages, there is lower data imbalance, rumbles are effortlessly voiced, and the objection redressal frequently accelerates. While the above might be valid, there may likewise be a feeling of the increased pitch, the strain between the chatting parties (e.g., organizations and clients), and can prompt out and out animosity and savaging.

By implementing a computerized system for a Marketing agency, advertisers can gather significant bits of knowledge into target crowd practices while making the way for new strategies for client commitment. Also, organizations can hope to see an expansion in upkeep. According to a recent study about Digital Marketing Agency, organizations with solid client commitment methodologies hold a normal of 89% of their clients weighed with organizations with feeble programs that have a degree of consistency of simply 33%. 

“It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional resources.” 

– Eric Schmidt

The juncture to work in a Social Media Agency is sprouting at present. Launching your profession and to optimize your marketing strategies, and going digital is a necessity.


Here are some Digital marketing tips for 2020 to help you understand the ‘know-how’ of the growing trends and the bloom of Social Media Marketing Strategy:

1. Humanize the experience for your customers

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.”

– Paul Gillin

Give your customers a personalized experience and watch it do wonders. Understanding your target group will help you all the more effectively and answer the accompanying inquiries on what, where, and when you will share. Hire the best digital marketing agency, they are a group of well-intended individuals who will study the growing trends for you and will prescribe ways of improvement for your brand.

2. Devise a Social media Sharing Strategy

The growing forms of online marketing and can begin with your crowd's most favored social media app and later broaden to incorporate others where an enormous number works dynamic social records. You generally wouldn't need to go further than three to five social networks.

3. Take Advantage of Ad Targeting

 “As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.”

– Simon Mainwaring

Advertising your brand in the rights space and acclaiming all opportunities to form a big brand image. Rather than zeroing in the entirety of your endeavors on finding new clients, why not influence your present ones? Notwithstanding your present clients, you could utilize your representatives.

Social media Marketing agencies can create guidelines for the enhancement of your brand image.

4. Authenticity is Key

“When you give everyone a voice and give people power, the system usually ends up in a really good place.”

– Mark Zuckerberg

The stories that you spin about your brand and how well you engage your target audience, is what stands out. The more authentic, the better. Keep your originality and maintain consistency in your work.

5. Make Lasting Impressions

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook

They say ‘First impression is the last impression’. How well can you establish the stand of your brand? Keep your clients in the loop with brand updates and send across information from time to time to keep them rationalized. 

“Engage, Enlighten, Encourage, and especially…just be yourself! Social media is a community effort, everyone is an asset.

Revamp your brand and identity and use Social Media Marketing Agency in Gurgaon to the full potential. Online media analytics and statistics can show you the condition of the business world today, where it may be going, and the Best digital marketing agency can guarantee that your business is constantly meeting the needs of your clients. Utilize these measurements for your potential benefit to enable you to comprehend what you have to never really utilize online media for your business today.Uniworld Studios will help create shareable content to engage the audience and inspire the customers to involve in your brand.

We can say that Social Media in today’s world, if utilized properly, is a major boon. It opens you up to tons of business opportunities like we discussed above. However, it also has a dark side which one should remain safe from and maintain a healthy distance. Too much of anything can be disruptive for your health and peace of mind. Thus, be attentive, be safe, and be smart in your approach to social media. If you liked the blog, share it with your friends. 

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