AI Competition: Between Cadbury and Sunfeast!

AI Competition Between Cadbury and Sunfeast-uniworld studios.jpg

AI marketing overview: Sunfeast vs. Cadbury

If you get a chance to feature alongside Shahrukh Khan or create a personalised birthday song, what would you choose?

Sunfeast and Cadbury have recently launched two exciting campaigns that offer consumers the opportunity to be a part of something special. Sunfeast's Dark Fantasy biscuits have launched a campaign that gives consumers a chance to feature alongside Shahrukh Khan in an ad film. The campaign is open to anyone who wants to be part of it.

Cadbury, on the other hand, lets you create personalised birthday songs with Artificial Intelligence (AI). Through the campaign, consumers will have the opportunity to send a customised birthday song to their loved ones.

Both campaigns are expected to be a huge success and will create a lot of excitement among consumers. Sunfeast's campaign will give consumers the opportunity to experience the once-in-a-lifetime event of being featured in an ad film with one of the biggest Bollywood stars. Cadbury's campaign will create a unique and memorable experience for consumers, as they can create personalised birthday songs for their loved ones.

These campaigns by Sunfeast and Cadbury are expected to create a huge buzz among consumers and will be a great success. The campaigns are a great way to engage consumers and give them the opportunity to be a part of something special.

Be a part: Sunfeast's SRK ad vs. Cadbury's song

Being part of Sunfeast's Dark Fantasy ad campaign is extremely easy and exciting!

Step 1: Visit the official website of Sunfeast Dark Fantasy - 

Step 2: Sign up on the website by entering your email address, name, and mobile number.

Step 3: Once your account is created, you will be asked to upload a picture of yourself with your face clearly visible on it.

Step 4: After you have uploaded the picture, you will be redirected to a direct WhatsApp message asking you to wait until the video is created.

Step 5: Last but not least, after some time you will receive a video of you sharing the same screen with the one and only Shahrukh Khan.

Step 6: Now you can share and gain traction with your personalised ad video with SRK by leveraging the advantages of social media  platforms and can also mention sunfeast dark fantasy in your posts. 


At the same time, Cadbury's way of creating a personalised birthday song starts by scanning a QR code behind the pack of Cadbury Celebrations
Step 1: You can buy a pack of Cadbury Celebrations from a nearby store, flip the pack over and use a unique QR code printed on it using a smartphone.

Step 2: After scanning the code, you will be redirected to a page where you can enter the details of the person you want to create a personalised birthday song for or go to 

Step 3: Enter the name, gender, likes or dislikes of the person you are creating the song for, and select the type of song you want to create. You can choose from a variety of genres like pop, rock, jazz, hip-hop, and more.

Step 4: Once you have selected the genre, the AI feature creates the lyrics for the song.

Step 5: After approving the lyrics, you can preview the song, download it or create a new one if you wish.

This is a great way to create a unique and memorable experience for someone special on their birthday. With Cadbury Celebrations' AI-powered personalised birthday song, you can create a special moment for your loved one that will last forever.

Role Of AI

With the growing use of AI for marketing, companies like Sunfeast Dark Fantasy and Cadbury Celebrations are leading the way in leveraging its power to the fullest. Both of these brands have harnessed the power of AI to create highly personalised marketing experiences for brand-building and increase customer engagement.

Sunfeast Dark Fantasy uses AI to create personalised ads featuring Shahrukh Khan to be shared on social media platforms. Through this approach, they have been able to create a viral buzz and maximise their reach. Additionally, the company has used AI to create engaging content that resonates with its target audience.

Similarly, Cadbury Celebrations has used AI to create personalised birthday songs for its customers. By scanning a unique QR code on the back of their product packaging or using , customers can create a custom song tailored to their specific needs. This approach has been highly successful at creating a memorable experience for customers and building brand loyalty.

Overall, AI has become a key tool for marketing in recent years. It has enabled companies like Sunfeast Dark Fantasy and Cadbury Celebrations to create highly personalised experiences for their customers, allowing them to build stronger relationships while also increasing their reach. AI has become a trends marketing approach, and these two brands are leading the way in leveraging its potential to the fullest.

Want your ads to be as creative as these?

As a leading marketing partner agency, Uniworld Studios can be your most trusted ally to help brands create buzz-worthy ad campaigns that maximise their reach and build brand loyalty. With a team of experienced professionals, Uniworld Studios leverages the power of web marketing and more to create highly personalised experiences for customers.

Uniworld Studios is the best digital marketing agency in Faridabad. We offer a wide range of services in the field of digital marketing & SEO, including SEO marketing services, social media marketing services and web design services. Our team of experienced professionals will work with you to develop a comprehensive and effective online marketing strategy for your business. We understand that every business' needs are unique and will tailor our services to meet your goals.

We also offer SEO services, content marketing, and social media marketing services to optimise websites for better organic rankings on search engines and use various techniques to create engaging content and increase online presence. 

We at Uniworld Studios are committed to helping our clients achieve their online goals. Creating a customised plan based on your needs. As a team, we can help you reach your goals.

To find out more, check out