Changing Insta Algorithm: Keywords Matter More than Hashtags

Changing Insta Algorithm, Keywords Matter More than Hashtags-uniworld studios.jpg

Are You Ready for the Changing Instagram Algorithm?
In the ever-evolving social media era, Instagram continues to dominate as one of the most popular platforms for users to share their lives and businesses to promote their products or services. With over one billion active users, Instagram has become a powerful tool for individuals and brands alike. However, the platform's algorithm is constantly changing, and it is important to stay updated on these changes to maximise engagement and reach.

One significant change that has recently taken place is the increased importance of keywords over hashtags.

For years, hashtags have been the go-to strategy for reaching a wider audience on Instagram. They allowed users to categorise their content and make it discoverable by people searching for specific keywords. However, with the changing algorithm, the focus has shifted towards keywords within captions, comments, and even bios. Instagram now analyses the actual content of posts to determine their relevance to users' interests, rather than solely relying on hashtags.

This shift has led to hashtags becoming less effective in reaching a wider audience. While they still have some value, their impact has diminished compared to the past. In fact, some users have found that using too many hashtags can actually harm their engagement, as Instagram may view their posts as spammy or inauthentic. This has led to an increased emphasis on creating high-quality content and optimising captions with relevant keywords.

So, how can you make the most of this changing algorithm and ensure your content gets the visibility it deserves? 

Here are a few Instagram strategies to consider:

1. Focus on Captions: 

When crafting your captions, make sure to include keywords that are relevant to your content and your target audience. These keywords should be naturally incorporated into your captions, providing valuable context to your post. This will not only help Instagram's algorithm understand your content better but also make it more discoverable to users interested in those keywords.

2. Use Keywords in Comments: 

Beyond captions, engage with your audience through comments. By responding to comments and incorporating relevant keywords, you can further optimise your post for searchability. This will help you connect with users searching for specific topics or interests related to your content.

3. Optimise Your Bio: 

Your Instagram bio is an excellent place to include relevant keywords that describe your brand or niche. This will help Instagram understand the nature of your account and connect you with users interested in those keywords. Be concise and choose your keywords wisely to make the most impact.

4. Monitor and Analyze: 

As Instagram continues to refine its algorithm, it is essential to monitor your engagement metrics and analyse what is working and what isn't. Pay attention to the performance of posts with different keyword strategies and adjust your approach accordingly. Adaptation is key in this ever-changing landscape.

To conclude

The Instagram algorithm is constantly evolving, and it is crucial to stay informed about the changes to maximise your reach and engagement. While hashtags still have some value, the focus has shifted towards keywords within captions, comments, and bios. By incorporating relevant keywords strategically, you can optimise your content for greater visibility and connect with users interested in your niche. Embrace the changing Instagram algorithm, adapt your strategy, and continue to provide valuable content to your audience.

Need Help in Grasping the Correct Digital Marketing Plans to Tackle This Change?
There’s nothing better than Uniworld Studios!

Uniworld Studios, being a reliable brand building agency that specialises in providing social media marketing services and SEO services, understands the impact that social media can have on a brand’s visibility and is committed to helping their clients maximise their online presence alongside a proper trends marketing strategy. With a skillful team, they provide a range of services, from developing social media strategies and creating content to monitoring analytics and optimising campaigns.

Get social media experts to help you out. Visit to learn more about how the team at the best digital marketing agency in Faridabad can help you grow your brand and reach.