How to download the Facebook Ads Library video

To download Facebook Ads Library videos, you can either use a Chrome extension like Foreplay or use browser tools like inspecting the page source or saving directly from the browser. But before we dive into the ‘how,’ let’s talk about the ‘why.’

Facebook Ads Library is a goldmine of inspiration, strategy, and competitive insight. Whether you're a digital marketer, small business owner, or content creator looking for viral ad trends or high-performing creative formats, the library gives you full access to the ads running across Meta platforms. And yes, sometimes, you find a gem of a video you’d love to save, analyze, or show your team.

This blog is your complete guide to navigating the Facebook Ads Library like a pro and downloading ad videos smartly. 

From using browser tricks to exploring tools, plus answering questions like “What is the cost of Facebook ads in India?”, we’ll help you decode it all. Ready to scroll, spy, and save?

Let’s get started.

How to Use Facebook Ads Library (Like a Digital Marketing Expert)

If you’re a digital marketing expert or a business consultant, the Facebook Ads Library isn’t just a tool—it’s a treasure chest for campaign strategy. It gives you access to live and archived ads across Meta’s platforms, including Facebook and Instagram. Whether you're researching competitors or identifying winning creatives, here's how you can make the most of it:

Step 1: Visit the Facebook Ads Library

Go to https://www.facebook.com/ads/library. Choose your country and enter a keyword, brand name, or topic in the search bar.

For example, if you're helping a D2C brand in India, try typing "vegan snacks" or a competitor’s brand name to uncover their running ads.

Step 2: Filter Like a Pro

Facebook Ads Library allows you to filter ads by:

• Platform (Facebook, Instagram, Audience Network)
  
  

• Media type (Video, Image, Carousel)
  
  

• Active/Inactive ads
  
  

• Date range
  
  

As a consultant, this helps you analyze seasonal campaigns or ongoing ad strategies.

Step 3: Analyze Creatives & Messaging

Click on an ad to view details like:

• Ad copy and creative
  
  

• Launch date
  
  

• Platform placement
  
  

• Call-to-action used
  
  

Use these insights to identify what’s working in your niche—whether it’s a bold headline, emotional storytelling, or snappy CTAs.

Step 4: Save or Record Insights

You can’t download ad analytics directly, but you can:

• Take screenshots
  
  

• Use Chrome extensions to download video content
  
  

• Record creative styles and messaging in a swipe file for reference
  
  

This is especially useful for consultants creating performance benchmarks or suggesting ad directions to clients.

What Is the Cost of Facebook Ads in India? (And Why It Matters for Your Strategy)

When using the Facebook Ads Library, one of the most common follow-up questions from clients is: “How much do Facebook ads cost in India?”
While the Ads Library doesn’t disclose direct spend, understanding average ad costs helps consultants and digital marketers provide context to the campaigns they're reviewing.

Average Cost of Facebook Ads in India (2025 Estimates)

• Cost-per-click (CPC): ?0.50 to ?3.00 depending on the industry and targeting parameters
  
  

• Cost per 1,000 impressions (CPM): ?30 to ?200
  
  

• Cost per lead (CPL): ?20 to ?150, based on optimization goals and ad quality
  
  

These figures vary significantly based on ad objectives (traffic, engagement, lead generation), audience selection, competition, and seasonality.

Why Cost Benchmarks Matter in Facebook Ads Library Analysis

If you're a business consultant or a digital marketing expert, it's essential to look beyond the creative elements. Understanding ad cost benchmarks in India allows you to infer:

• The likely budget allocation for a specific campaign
  
  

• How ad spend may correlate with campaign visibility and frequency
  
  

• The balance of brands is striking between budget and creative quality
  
  

This information is particularly useful when evaluating the competitiveness of a niche, the frequency with which ads are refreshed, and the aggressiveness of a brand’s paid strategy.

Consultant Insight

When presenting insights to clients, especially startups or small businesses, pair your analysis of ad creatives with realistic budget ranges. This helps in crafting tailored advertising strategies that are both effective and financially sustainable.

Why Downloading Facebook Ads Matters: Competitive Intelligence, Swipe Files & Client Reports

As a business consultant or digital marketing expert, your goal isn’t just to observe — it’s to strategize and act. That’s where downloading Facebook Ads Library content (especially videos) becomes valuable. While Meta doesn’t allow direct downloads, saving ad creatives helps build strategic references for future campaigns.

1. Competitive Intelligence Made Easy

By downloading ad creatives, you can analyze:

• How frequently does a competitor change creatives
  
  

• What type of visuals do they lean into (user-generated, studio-shot, animated, etc)
  
  

• What messaging and CTAs are they testing over time?
  
  

This kind of pattern recognition enables sharper strategy building, whether you’re planning a product launch or optimizing an existing campaign.

2. Building Swipe Files for Creative Inspiration

Swipe files are curated collections of ads that inspire or inform future work. For agencies and consultants:

• They save time during brainstorming
  
  

• They help you spot industry trends early
  
  

• They can be used in pitch decks to demonstrate potential ad directions to clients
  
  

Having a repository of downloaded Facebook video ads lets you revisit high-performing ad formats and storytelling styles that resonate with your target audience.

3. Sharpening Client Presentations & Reporting

If you're advising brands on their paid media approach, showcasing real ad examples builds trust and credibility. Here's how downloaded Facebook ads help:

• Include visual comparisons in reports (yours vs. competitors)
  
  

• Highlight creative trends to back your strategic recommendations
  
  

• Show ad variations that worked well in similar industries
  
  

Whether you're consulting for a fashion brand, an EdTech startup, or a D2C food company, demonstrating your market research through visuals can give your recommendations more weight.

4. Training Internal Teams

For businesses with in-house teams, downloaded ads can serve as training tools:

• Show what “great” looks like in a specific category
  
  

• Analyze copywriting techniques
  
  

• Discuss ad structure, pacing, and messaging flow
  
  

It's easier to explain the value of storytelling or video pacing when you can show a real-world example from a leading brand.

How to Download Videos from Facebook Ads Library (Step-by-Step Methods)

While Facebook doesn’t offer a direct download button for ad videos, there are safe and effective methods that marketers, consultants, and even small business owners can use to save video creatives for research purposes.

Here are three commonly used ways to download Facebook Ads Library videos:

Method 1: Use Chrome Extensions (easiest way)

Best for: Digital marketers who need to save multiple videos efficiently.

Recommended Tools:

• Foreplay.co Chrome Extension
  
  

• Video Downloader PLUS
  
  

• Flash Video Downloader
  
  

Steps:

1. Install the Chrome extension from the Web Store.
   
   

2. Open the Facebook Ads Library and find the ad you want to download.
   
   

3. Play the video to let it load.
   
   

4. The extension will detect the video and show a download option.
   
   

5. Click "Download" and save it to your computer.
   
   

Pro Tip: Always check the ad’s original brand usage and avoid redistributing without permission. Use downloads strictly for internal review or education.

Method 2: Inspect Element + Network Tools (manual method)

Best for: Tech-savvy consultants or freelancers.

Steps:

1. Go to the ad video in the Facebook Ads Library.
   
   

2. Right-click and choose “Inspect” or press Ctrl+Shift+I.
   
   

3. Click the Network tab.
   
   

4. Filter for Media or look for .mp4 files.
   
   

5. Play the ad video so the browser loads it.
   
   

6. Locate the video URL, right-click ? "Open in new tab".
   
   

7. Right-click the video ? “Save Video As”.
   
   

This method is more advanced but reliable when extensions fail or don’t support specific video types.

Method 3: Screen Recording Tools (backup option)

Best for: Businesses doing occasional ad reviews or compiling internal reports.

Tools You Can Use:

• Loom
  
  

• OBS Studio
  
  

• VLC Media Player (Record feature)
  
  

• Built-in screen recorders (Windows Game Bar or macOS QuickTime)
  
  

Steps:

1. Open the Facebook Ads Library.
   
   

2. Start your screen recording.
   
   

3. Play the video at full resolution.
   
   

4. Stop and save the file for internal use.
   
   

While not the cleanest method, it’s foolproof and useful when dealing with protected or dynamic ad formats.

Important Note:

Downloading videos from Facebook Ads Library should always be for ethical and educational purposes. Never use another brand’s creatives in your advertising without permission. Instead, use them to understand narrative structures, production styles, and calls to action.

Wrapping It Up: From Facebook Ads Library Insights to Strategic Campaign Wins

Downloading videos from the Facebook Ads Library isn’t just about saving content — it’s about transforming insight into execution. Whether you're a digital marketing consultant, an agency strategist, or a brand owner in India, using these ad creatives for research, inspiration, and internal training can dramatically sharpen your campaign outcomes.

By combining your knowledge of Facebook ad costs in India with a strong swipe file of competitor video ads, you unlock a complete toolkit for more effective advertising decisions.

At Uniworld Studio, we believe data-backed creativity is what sets winning campaigns apart. So the next time you explore the Facebook Ads Library, don’t just scroll. Download, analyze, and apply. Use these videos to benchmark your messaging, improve your visual storytelling, and build campaigns that resonate with your audience.

Need help building scroll-stopping ads inspired by real market trends?
Let Uniworld Studio turn your competitive insights into creative success.