How to Export Leads from Facebook Ads Manager Easily

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How to Export Leads from Facebook Ads Manager Easily

Facebook Ads Manager is a powerful tool for businesses, especially for those running lead-generation campaigns. Once your campaign starts attracting leads, the next critical step is to export those leads for further use. 

This blog will walk you through the entire process of exporting leads from Facebook Ads Manager, ensuring a smooth workflow and effective lead management.

Why Export Facebook Leads?

Before diving into the steps, let’s understand why exporting leads is essential:

  1. Data Analysis: Exporting leads enables you to analyze data comprehensively, identifying patterns and trends for better decision-making.

  2. Follow-Up: Quick access to leads ensures timely follow-ups, increasing the chances of conversions.

  3. Integration with CRM: Many businesses use Customer Relationship Management (CRM) tools to manage leads, and exporting is the first step in this process.

  4. Backup: Keeping an offline backup of your leads ensures data security and accessibility, even if there’s an issue with the Ads Manager.

How to Export Leads from Facebook Ads Manager

Exporting leads is straightforward if you follow these step-by-step instructions:

Step 1: Navigate to Facebook Ads Manager

  1. Log in to your Facebook Business account.

  2. From the left-hand menu, click on Ads Manager.

  3. Ensure you’re in the correct ad account associated with the lead generation campaign.

Step 2: Access the Lead Form

  1. In Ads Manager, locate the campaign containing the lead form.

  2. Click on the Campaigns tab to view your active and completed campaigns.

  3. Identify the campaign with a lead generation objective and select it.

  4. Under the Ad Set tab, click on the specific ad associated with your lead form.

Step 3: Go to the Lead Forms Library

  1. Once the ad is selected, click on the Forms link. This option is usually available in the ad’s details.

  2. Alternatively, go directly to the Forms Library by navigating to your Facebook Page’s publishing tools or business tools menu.

  3. In the library, locate the form you’ve used for collecting leads.

Step 4: Download Your Leads

  1. Select the desired lead form.

  2. Click on the Download button, usually found on the top-right corner of the page.

  3. Choose the format for exporting leads. Options typically include:

    • CSV: Ideal for uploading to Excel or Google Sheets.

    • XLS: Compatible with spreadsheet tools.

  4. Decide on the time range for the leads you wish to export (e.g., last 7 days, last 30 days, etc.).

  5. Confirm your selection and start the download process.

Step 5: Use Facebook’s Meta Business Suite (Optional)

If you’re managing multiple campaigns and pages, Meta Business Suite offers an easier way to download leads:

  1. Log in to Meta Business Suite.

  2. Navigate to the Leads Center under the Tools section.

  3. Select the campaign and form from which you want to download leads.

  4. Click on the download icon and choose the desired file format.