A Brief Overview of Using Pinterest for Blogging
As a Digital marketing agency with over 8+ years of experience, we realized that Pinterest is a great platform to promote your blog and drive traffic to your website. For starters, consider these pointers from Pins to Clicks, Navigating Pinterest to
Drive Website Traffic and Promote Your Blogs. Take a look!
1. Make a Pinterest Business account:
You may access Pinterest Analytics, which provides comprehensive information about the performance of your pins, by creating a free Business account. Pinterest Business offers the option to upgrade from a regular pin to a Rich Pin. There are five types of rich pins — movie, app, recipe, place, product, and article — the latter being the most effective one for blogging.
2. Make a board and call it after your blog:
It is because it guarantees optimal search engine visibility and board naming consistency is advantageous to readers, search engines and organisations alike. This is due to the fact that if your site has a similar name, readers and search engines will find it on Pinterest more easily.
3. Structure a winning pin:
A winning pin should be visually appealing, informative, and easy to read. It should also include a call-to-action that encourages users to click through to your blog.
4. Check SEO from your end:
To raise your search engine rankings, incorporate pertinent keywords into the titles of your boards and pin descriptions.
5. Create related boards:
Create boards that are aligned with your blog and that your readers would find interesting. With more people following your website thanks to this strategy, it will become more visible.
6. Make your blog Pinnable:
Make sure your blog has a “Pin It” button so that readers can easily share your content on Pinterest.
7. Talk to those that follow you:
As you follow other individuals who are interested in your work, you should also reply to messages and comments. This will help you build a community around your blog and increase your visibility on Pinterest.
How to get more followers on Pinterest?
The following advice will help you increase your Pinterest followers:
1. Participate and be active on Pinterest:
Building a friendship with the Smart Feed is a key component of success on Pinterest. Outsmart the smart feed by being active and engaging with other users’ content. Like, comment on and repin the pins of other users fall under this category.
2. Follow your competitor’s followers:
Follow the followers of your competitors to increase your visibility and attract new followers.
3. Utilize the search bar:
Use the search bar to find popular pins and boards related to your niche. Finding fresh material to share with your fans will be made easier with this.
4. Start using Pinterest sections:
Sections are a great way to organize your boards and make it easier for users to find the content they’re interested in. You can draw in new followers with specialised interests by dividing your content into parts.
5. Take advantage of promoted pins:
Promoted pins are a great way to increase your visibility and attract new followers. You can work with other companies to promote each other's pins or you can market your own pins.
6. Optimize your username and Pinterest bio:
Make sure your username and bio are optimized for search engines. To raise your search engine ranks, include pertinent keywords in both your username and bio.
7. Post fresh and original content:
Pinterest favours originality. Post fresh and original content that is visually appealing, informative, and easy to read. Your following will remain engaged and you will be able to draw in new ones with this.
8. Include text on your Idea Pins:
Idea Pins are a new type of pin that allows you to create engaging, interactive content. Make sure to include text on your Idea Pins to make them more informative and easier to read.
9. Focus on a specific audience:
Focus on a specific audience and create content that is tailored to their interests. Your ability to draw in more followers who are passionate about your subject will increase as a result.
10. Talk to your followers:
Respond to comments and messages, and follow other users who are interested in your content. With its ability to create and share material, Pinterest is a well-liked blogging platform that boosts community and visibility.
What are idea pins on Pinterest for Blogging?
Idea Pins are a new type of pin that allows you to create engaging, interactive content on Pinterest. They are similar to Instagram’s Stories and Snapchat’s Snaps, but Idea Pins are more permanent and can be saved to your boards. Idea Pins can include up to 20 frames of short video clips, images, text, and other creative elements. Recipes, projects, how-to manuals, and much more may be made with Idea Pins.
You must have a Pinterest Business account to produce an Idea Pin, and you must abide by the Creator Code, which is an agreement to make Idea Pins that respect Pinterest's community standards. Once you’ve published at least one Idea Pin, it will be displayed on your profile at the top of your Created tab along with all of your other Idea Pins.
How to create an idea pin on Pinterest for Blogging?
To create an Idea Pin, you need to have a Pinterest Business account and adhere to the Creator Code, which is a pledge to create Idea Pins that follow Pinterest’s community guidelines. Once you have a Business account, you can follow these steps to create an Idea Pin:
- Log in to your Pinterest account.
- Click Create, then click Create Idea Pin.
- Click Create New or click on one of your drafts.
- Click to select an image or video from your computer (or drag and drop it into the upload window).
- Fill out some information about your PIN, such as the title and cover image.
- Click Done to finish editing.
- Click Publish to make your Idea Pin live on Pinterest.
Best practices for creating idea pins on Pinterest
Here are some best practices for creating Idea Pins on Pinterest:
1. Follow the Creator Code:
The Creator Code is a pledge to create Idea Pins that follow Pinterest’s community guidelines. Make sure to adhere to the Creator Code when creating your Idea Pins.
2. Pick your topic:
The foundation of a great Idea Pin is a great idea. Make plans based on your interests, selecting subjects and concepts you have a sincere interest in. When you're passionate about something, it's easy to create amazing material, and your genuineness will show in the finished product. A variety of information, such as lessons and personal anecdotes, can be utilised with Idea Pins.
3. Tell a complete story:
With Idea Pins, you may post interesting facts and express your narrative. Pinterest recommends at least 3 pages. Make sure to include a beginning, middle, and end to your Idea Pin.
4. Use concise and intentional copy:
In order to inspire, you need to be able to explain. Use concise and intentional copy to explain your idea and make it easy to understand.
5. Make your Idea Pin personal:
Idea Pins are a great way to showcase your personality and style. Make sure to add your personal touch to your Idea Pins.
6. Don’t skimp out on the details:
Make sure to include all the details necessary to bring your Idea Pin to life. This includes images, videos, text and other creative elements.
7. Add a strong call-to-action:
Make sure to include a strong call-to-action that encourages users to engage with your Idea Pin. This could be a link to your website, a request to follow your profile, or a prompt to save your Idea Pin.
What is Pinterest analytics?
Pinterest Analytics is a complementary feature provided by Pinterest that allows you to track the performance of your account. Metrics like impressions, saves, pin clicks, and more can all be measured with Pinterest Analytics.
Here are some of the features of Pinterest Analytics:
- Overall Presence: This feature allows you to see organic, paid, and earned engagement for all of your Pins.
- Account Insights: This feature helps you find out how people on Pinterest interact with the content they save from your claimed accounts.
- Your Best Pins: This feature allows you to view your most popular Pins and ads to build your content and media strategy with confidence.
- Audience Insights: This feature helps you learn which topics your audience is interested in, based on their behavior on Pinterest.
You must have a Pinterest Business account in order to utilise Pinterest Analytics. After obtaining a Business account, navigate to the Analytics tab located in the upper left section of your Pinterest homepage to view Pinterest Analytics.
How to measure the success of idea pins on Pinterest for Blogging?
There are several ways to measure the success of your Idea Pins on Pinterest. Here are some key performance indicators (KPIs) that you can track:
1. Saves:
The number of times your Idea Pin has been saved by users. This indicates how interesting or engaging your content is.
2. Impressions:
The number of times your Idea Pin has been seen by users. This indicates how many people have viewed your Idea Pin.
3. Repins:
The number of times your Idea Pin has been repinned by users. This indicates how many people have shared your Idea Pin with their followers.
4. Reach:
The number of unique users who have seen your Idea Pin. This indicates how many people your Idea Pin has reached.
5. Engagement rate:
The percentage of users who have engaged with your Idea Pin. This includes saves, clicks and close-ups.
6. Clicks:
The number of times users have clicked on your Idea Pin. This indicates how many people have visited your website.
7. Close-ups:
The number of times users have clicked on your Idea Pin to view it more closely. This indicates how visually appealing your Idea Pin is.
8. Comments:
The quantity of feedback your Idea Pin has gotten. This indicates how engaged your audience is with your content.
9. Shares:
The number of times your Idea Pin has been shared by users. This indicates how many people have found your content valuable enough to share with their followers.
You can see how well your Idea Pins are doing and change your plan as necessary by keeping an eye on these KPIs.
What is a good engagement rate for idea pins?
There is no definitive answer to what a good engagement rate for Idea Pins is. However, the engagement rate is calculated by dividing the total engagements with your Pins by the total number of times your Pins were seen. Saves, Pin clicks, and outbound clicks are examples of engagements. If your audience is connecting with your content and engaging with it more regularly, you should see a greater engagement rate.
It’s important to note that engagement rates can vary depending on the type of content you’re sharing, your target audience, and other factors. However, as a general rule of thumb, an engagement rate closer to 100% is considered good.
Conclusion, How to Blog Using Pinterest?
Pinterest is a powerful platform for bloggers to promote content and drive traffic to their websites. To optimize your blog, create a Pinterest Business account, create boards, structure winning pins, and engage with followers. Utilize Pinterest sections, optimize your username and bio, post original content, and use Idea Pins to create interactive content. Use Pinterest Analytics to expand your blog's reach and track your Pinterest success using key performance indicators (KPIs).
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FAQs
Is Pinterest good for bloggers?
Bloggers may sell their material, engage with their fans, and drive more traffic to their websites by using Pinterest. Make a board on Pinterest called your blog, organise a winning pin, and interact with followers to use the platform for blogging. To include headlines, a link to your website, and bigger versions of your logo, use Rich Pins.
How to use Pinterest for Blogging for free for beginners?
Creating a Pinterest Business account, naming boards after your blog, organising winning pins with crisp photos, strong writing, and obvious calls to action, making your blog pinnable, and posting frequently are all necessary to use Pinterest for blogging successfully.
How to start a blog with no experience?
Finding a topic, selecting a blogging platform, coming up with a content strategy, producing interesting material, advertising the blog on social media, interacting with readers, and exercising patience are all necessary when starting a blog from scratch. Acknowledge the process and cultivate a devoted following.