How to write SEO friendly content?
“93% of online experiences begin with a search engine”
Writing a blog post involves numerous challenges. You need to build the tone of your blog interestingly, make the content informative, and keep it crisp enough to captivate the audience. However, there’s another skill that writers need to focus on while writing a blog post: Search Engine Optimization (SEO). SEO, in simple terms, is what makes your content visible on the internet. In this blog, we’ll be sharing a few tips to write SEO friendly blog, but first, we need to know some basics.
What is SEO?
SEO stands for Search Engine Optimisation that is a Digital marketing strategy that focuses & improves the ranking of the website on search engines like Google, Bing, etc. Whenever someone makes a search on the internet, 99% of the time they select from the first few posts available. Those posts, according to the search engine were given the higher ranking due to several reasons, the major one being SEO friendly content.
There’s a saying that, “If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.”
Thus, you need to keep the content of your post understandable, SEO-friendly, and likable just like the reader expects it to be.
Why is SEO important?
“Content without SEO is like an ice cream cone without ice cream”
• Helps in creating Brand Awareness- For a Digital marketing company, it is a necessary or the key aspect to creating brand awareness amongst the audience, so that the content becomes popular.
• Increases Traffic- SEO is the major factor that helps bring traffic to your blog that can make it popular.
• Cost-Effective- SEO is the organic or free way of ranking higher on the search engine thus saving you tons of money.
SEO friendly content:
Here are a few tips to make your content SEO friendly:
1. Research on the topic:
The first step is researching well about the topic that you have decided to write. Try to get ample information through magazines, the internet, T.V & create a list of points that you are willing to include in your blog. Pick some of the interesting points that add knowledge to the readers’ mind.
Once you research the topic, make sure that you structure the blog well planning these few points:
• Introduction of the topic or the idea behind
• Main Body of the Blog which will include all the relevant information the reader is looking for
• Concluding lines of the ending lines of the blog are extremely important if you wish to leave a good impression on the readers’ minds. Leave the readers in a good mood, leaping out of their chairs to reach new heights, make new decisions, or at least try something new. You can also ask them to share your blog with others.
Next, we must keep in mind that attractive headings will build the reader’s interest, so we must try to make the Headings catchy & attractive. A great headline can generate feelings such as curiosity, shock, or satisfaction in the reader’s mind.
4. Keyword optimization:
Before you begin to write, you must have some keywords in mind that would make your content searchable on the internet. This is how the audience will discover your presence. Thus, select the best keywords for your blog to drive ample traffic to your page. To dominate the search results, try to build the presence of strong keywords in your blog.
5. Article length optimization:
As per research, a blog needs to have at least 300 words to be google searchable. However, search engines favor blog posts with over 1000 words. An estimate suggests that the ideal length of a blog post should be 1600 words readable in fewer than 7 minutes.
6. Try to use SEO friendly URLs:
Using SEO friendly URLs will help you rank higher. Try using a keyword in the URL for the maximum number of searches. Secondly, try to use the URL name in lowercase. Third, try to avoid dates in your URL. Fourthly- Try to use HTTPS, since it is much more secure.
7. Using Transition Words:
Transition words are the conjunctions that join words, phrases, etc. Examples of a few transition words are ‘and’, ‘but’, ‘or’, ‘because’, ‘also’. Use such words to connect sentences and phrases.
8. Use Image Optimization:
Try to use images that are relevant and match the content. Reduce the file size will make the loading faster and give the readers a better experience.
9. Adding links to your blog:
Try to use links on your blog using internal links that will help the user spend more time on your domain, read more blog posts, & appreciate more such content.
10. Share your content:
Share your blogs regularly with relatives, friends, and family. Never shy away from sharing your blog posts as when shared, your blog has the potential to go viral.
11. Update the content regularly:
Make sure that you update your blog frequently and create engaging content regularly for the audience.
What does an SEO company do?
An SEO company works to create better search engine optimization for the businesses to improve their website ranking on search engines, which lets the user find the website easily.
#Business evaluation and analyzing the website
#Developing SEO Strategy and goals.
# Setup of SEO tools.
#Execution of the optimization
The above were some factors that can assist you to create SEO-friendly blog posts for your website. If you are looking for efficient SEO services for your business, you might consider Uniworld Studios Marketing. We are an SEO Agency in offering complete marketing solutions for business growth & development. We have been listed as one of the fastest-growing Digital Marketing Agency in Gurgaon. We can help in improving the quality and quantity of traffic through On-Page SEO & Off-Page SEO. We can assist you in creating the best SEO-friendly content for your website & take your presence to the first page of the search engine.
There’s a saying that, “The best place to hide a dead body is on page 2 of Google Search Engine.” Creating SEO-friendly content is not a tough task if you have the content planned right and the correct keywords at hand. Follow the tips mentioned in the blog and see your ranking go higher day by day. If you are too busy with other business operations, you might consider going with a Marketing Agency providing efficient SEO Services. If you liked the blog, share the blog with others and let them know the importance & factors that shape SEO-friendly content.
At uniworldstudios.com, we are here to help & assist you to succeed amongst all of this uncertainty & outshine sort of a true winner. Our team can assess your business, all of your current marketing efforts & strategies. If you want to add any valuable opinions and suggestions, do let us know via e-mail.