Importance of a Responsive Web Design

Importance of a Responsive Web Design

Responsive Web Design is the current 'big thing' in the web design industry!

Not only does it make your website visitors satisfied, but it also helps boost your SEO rankings.

With more than 2 billion people using smartphones to access the web, the internet is the best place to market your business.

And, with 60% of the overall traffic arising on smartphones, your website must be responsive not just on desktop, but also on mobiles.

However, most businesses don't focus on responsive website design and end up increasing their bounce rates, loss of leads, opportunities, and much more.

Want to know what's all the ruckus about responsive website design?

This blog covers:

a. What is Responsive Website Design?

b. Benefits of a Responsive Design

c. Importance of a Responsive Design

d. Examples of Responsive Website

First, let's look at these amazing statistics that prove the importance of a responsive web design:

a. 40% of users turn to competitors due to poor user-experience

b. 38% of people stop engaging if the website layout is unattractive

c. 91% of small businesses don't have a responsive, mobile-friendly website

d. 8 out of 10 people stop consuming the content if it isn't well-displayed

e. Google has prioritized responsive web design since 2015.

f. Responsive design helps with emails as well. As per Mail Chimp, attractive email templates have a 5-15% chance of increased clicks.

What is Responsive Design?

So, what does a responsive web design mean?

In layman's terms, a Responsive Web Design (RWD) is a way to develop a website in such a manner that it automatically adjusts and fits into the screen size and elements of the device it's viewed on. These devices include desktop computers, smartphones, tablets, phablets, laptops, and any other smart device providing internet access.

Get this, a website will appear different when viewed from a PC and a mobile. If a PC website appears as it is on a mobile, you will see larger images, disproportionate text, and an overall lack of organization.

This disrupts the user experience and makes them want to leave.

However, a responsive website design prevents the website visitors on mobile from doing any extra work to view the content. It keeps the images, text, and design proportionate, accurate, and attractive!

It keeps the visitors from involving in unnecessary zooming, scrolling or panning which occurs when a website isn't well-optimized according to the device.

The concept of Responsive Web Design was introduced by web designer Ethan Marcotte in the year 2010. According to him, A responsive website design rather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience.

Since its arrival, Google has been rewarding websites with a responsive design by improving their visibility on the search engine.

Talking of benefits, let's take a look at how a responsive design benefits your website.

Benefits of Responsive Design

a. Robust User-Experience

A Robust user experience is necessary to form a good first impression on website visitors.

The major purpose of a website is to hook the visitors by providing them with valuable content, products, services, and much more.

A beautiful, responsive design reflects professionalism, creates a lasting impression, and convinces the viewers to give you a chance.

b. Critical Ranking Factor