Importance of Social Media Marketing in 2021

Since its introduction in 2004, Social Media has revolutionized the way we live our lives. From staying socially connected, to building new relationships, notching up entertainment, posting pictures, and being up-to-date on the latest happenings; social media has made it possible with just a click of a button.  

With its mass popularity in recent years, marketers have slowly shifted their focus to social media marketing as a prominent source of promoting brands & businesses. With 3.75 billion people across the world on the web, social media has a deep impact on people’s lives and you can utilize it to build a profitable business. 

Social Media Marketing is one of the most popular and  widely used Digital Marketing channels that work for marketers. It helps your brand stand out amongst the crowd and gets people to know and engage with your business.

This blog includes:

Benefits of Social Media Advertising

Importance of Social Media Marketing in 2021

Tips to notch up your brand's Social Media Marketing Strategy

But first, let's take a look at these staggering statistics that prove social media's dominance in today's world:

Facebook is the most popular social media channel with 2.32 billion active monthly users.

People spend an average of 2.5 hours/ day scrolling social media

73% of marketers believe social media marketing as a somewhat or very effective marketing channel

54% of people browse through social media to research products & services

71% of consumers with positive brand interactions are likely to recommend the brand to their friends and family

49% of consumers depend on Influencers for product recommendations

91% of social media users operate these channels through mobile devices

The stats prove a point: Social Media Marketing is important, especially in today's Digital Generation.

Let's begin with the importance of social media for business 

Perks of Social Media Marketing for Businesses:

Builds Brand awareness & trust

Posting across different social media channels allows you to interact with your target audience, communicate your story, your offerings, and build trust for your brand in the audience's eye. 

Posting regularly on social media increases your brand's credibility, authenticity, and encourages business growth. Social Media helps you reach out to potential customers and maintain loyalty amongst the existing customers.

Generates Leads & builds community

An effective social media campaign and strategy builds meaningful relationships with your target audience and helps convert leads into customers. 

Here's what makes an effective social media marketing strategy:

Posting Videos, news, data, and interesting trends

Creating interesting reels showcasing product benefits

Impactful content & graphic designs

Hosting polls & rewarding contests regularly.

This is just the beginning. If you want to create a social media strategy that converts, hire our beneficial SMM services for your business.

Encourages engagement

Through social media, you discover new ways to interact & engage with your audience. You can do this by creating amazing content that entertains, engages, and converts visitors into loyal customers.