Increasing your Instagram Engagement


“We live in times where Attention is the currency of Social Media Marketing." Pete Cashmore

Looking for the perfect marketing strategy for Instagram to boost your brand's Engagement? 

Luckily you aren't the only one!

With a user base of 13% of the total population & a 4.21% engagement rate, Instagram is one of the widest used channels by brands. At an estimate, Instagram has almost 58x engagement in comparison to Facebook.

However, with such severe competition across industries, you must ensure that your Instagram Marketing Strategy is unique, creative, and of value to the viewers.

This article will help you understand how to get more reach on Instagram by instilling a few simple steps to your brand's Instagram strategy.

Before that, let's look at some eye-opening Instagram statistics:

Instagram has 1.074 Billion users WorldWide in 2021

71% Instagram users are below the age of 35

80% businesses consider Instagram engagement as an important metric

Instagram helps 80% of instagrammers decide whether to buy a product or service

These vast numbers give you a solid reason to market your brand on Instagram.

So, let's discuss the top Instagram Marketing Tips that will help increase your reach on Instagram.