now is the time to go digital

Here are some insights into the branding world and consumer segment. Dive in to check if you are optimally using the potential.

At the time of writing, conferences and any public gatherings are being avoided or  social distancing is being emphasized.

Working from home and self-isolation are the new norms until any further notice. So there's no or less traffic on the road, within the air, and no walk-ins into businesses.

Companies that invest marketing and advertising budgets into things like signage, billboards or aeroplane magazines will find they're getting very less visibility than ever before. And organizations that believe events and gatherings to get new business and their revenue may struggle to form up the difference.

It is entirely possible that radio and television advertising spends will go up during this point. It's also likely that companies will hold on to their cash, including their marketing budgets, to brace for impact.

Some industries will fare worse than others during this crisis. As an example, as this text points out, if a business can't get a product to plug, they cut marketing.

So now the large question arises, how will your brand reach more people that are your potential customers during this crucial time, it is through digital marketing or traditional marketing?

This is a stimulating one.

There are 3.5 billion searches per day on Google, and consistent with Smart Insights, 62% of the population is on Facebook. Both stats naturally mean that you simply can target a wealth of individuals who would have an interest in buying your product online.

However, the advantage of traditional marketing is that it lends itself to gaining exposure to new audiences. This is often just because they're driving past an ad (which is currently being paused by the precautions measures due to novel coronavirus), or watching TV at the proper time.

Using digital channels, we narrow down the maximum amount as possible on what we expect our ideal or targeted audience is, this will sometimes remove the likelihood of finding customers outside of the norm.

Although to be completely honest, riding on the luck of somebody seeing a billboard isn't enough for us. There's an enormous amount of obtainable exposure within targeted social platforms online, implying higher conversion rates, and fewer budget wasted!