Quarantine yourself! not your brand

As publicists, brand marketers and agency owners, many of us are not prepared for coronavirus. Most of us have never lived during a pandemic, let alone personally experienced one. This will not be a crisis that will go away any time soon. As marketers, don't keep marketing with your head in the sand.

So no matter what your opinion of the merit of this virus and its threat to society, there's no denying that it is creating a multiplier effect on what was already a trend towards online buying behaviour vs. offline. There was no doubt that our newer generations were already living predominantly digital lifestyles opting for their devices vs real-world buying and decision-making behaviour. But this current outbreak is going to take it to a whole other level forcing people of all ages to rethink how they live their lives and how they buy. If you own a business or influence one, now is the time to really think hard about how your business is investing in its online strategies and whether you're prepared to cater to this new world.

“Internal traffic is not internal! With so many employees working remotely right now, this may influence your digital analytics data! Your typical filter won't catch workers working remotely unless they are possibly using a VPN or other remote network connection. This means your employees might be counted in your analytics metrics, even though you had previously created a filter for this.