“Internal traffic is not internal!
With so many employees working remotely right now, this may influence your
digital analytics data! Your typical filter won’t catch workers working remotely unless they are possibly using a VPN or other remote network connection. This
means your employees might be counted in your analytics metrics, even though
you had previously created a filter for this.”
The beauty of social media during this pandemic is its ability to build companionship through digital platforms. A change in routine, different work settings, and social distancing have been tough for many. But there is a level of hopefulness in knowing that we can and will continue to communicate with each other with the help of the internet. The tone conveyed by businesses and individuals has varied, but it is important to remain optimistic while not making light of the situation when navigating your digital marketing presence during this time. While all businesses are not expected to provide their two cents on the virus, there is nothing wrong with posting or sharing messages on the pandemic’s secondary effects that you do have some expertise on. Social media is going to be a mainstay for everybody staying at home during this time. And it’s something that you can work on and improve in the background. Make sure all of your information is up to date. Look for ways to spice up your social profiles and feeds. Upload pertinent content that keeps you and your brand top of mind, but also speaks to the needs of your audience.
We do think it’s important that we focus on the possibilities and put forth the kind of creative effort that will help us emerge stronger than ever. Encourage positive dialogue and open the door for creative suggestions from your team on ways your business can adapt to what’s happening. Think of this time as a blessing to devote the time to our business that before we could never seem to find. Adaptability, communication, service and transparency are the critical areas that, as business owners, we need to master right now. Let’s put into action the things we always say we want to do but never have time to fully plan out.
We all have those projects that we put on the back burner, waiting for when things slow down. Well, now is your time to dig out those projects and give them your full attention. This could include writing a book, updating your brand messaging, creating and publishing a new website, creating a video or podcast, designing a new offer, or even developing a thought leadership strategy. Whatever it may be, now is the time to do it. In a time of uncertainty, businesses need to prioritize consumers and employees’ safety.
Be kind and aware of the situation. The brands that do this best will undoubtedly rebound most quickly once the COVID-19 pandemic retreats. Until then, be critical of your digital marketing efforts and double down on lean effectiveness. As always, we are here for you to help and hope you stay safe during this difficult time.
Uniworld Studios Pvt. Ltd. is a Film, Media Marketing Web Graphics Company. With National/International Team Members in Studio Core Team, Media Capital, and Technology Assets, Uniworld Studios responds to the New Age Media Production & Marketing Paradigm requiring Transformative Efficiencies, Creative Control, and Original Content.
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