Time for businesses to hit the reset button

The very first priority of a company during a pandemic should be the safety and well-being of its workforce. Employees are unable to concentrate on work responsibilities when their well-being and that of their family are in peril. Hence, the critical question firms must address at the onset of a pandemic event is whether or not their employees are safe, followed by whether or not they are available to perform critical functions. Companies need to be ready to monitor the situation, provide a secure workplace & ensure a secure living and offer their employees the support that they need.

Once the current situation is sorted we really need to think about how to keep the business moving forward. We must ask ourselves certain questions:

1. Is there an opportunity for you to provide your product or service online?

Most Brick and mortar businesses can become great online businesses with some tweaks. We have seen fitness studios take their class schedules online, theatres Livestream shows, and so on. 

For example Schools- In the current situation, Students cannot go to school. But they can study at home. So, Schools have started providing online classes to their students.  

And if you're a product-based company, but mostly sell in person. You can start brand Awareness online. As we all know the current situation, everybody is using social media 24 x 7 i.e. your target audience is online all the time. This is the best time for Branding online.

So if you have an in-person trade, this might actually be an opportunity to expand your reach, adapt your service and broaden your business horizon.