The very first priority of a company during a pandemic should be the safety and well-being of its workforce. Employees are unable to concentrate on work responsibilities when their well-being and that of their family are in peril. Hence, the critical question firms must address at the onset of a pandemic event is whether or not their employees are safe, followed by whether or not they are available to perform critical functions. Companies need to be ready to monitor the situation, provide a secure workplace & ensure a secure living and offer their employees the support that they need.
Most Brick and mortar businesses can become great online businesses with some tweaks. We have seen fitness studios take their class schedules online, theatres Livestream shows, and so on.
For example Schools- In the current situation, Students cannot go to school. But they can study at home. So, Schools have started providing online classes to their students.
And if you’re a product-based company, but mostly sell in person. You can start brand Awareness online. As we all know the current situation, everybody is using social media 24 x 7 i.e. your target audience is online all the time. This is the best time for Branding online.
1. There are businesses like restaurants, spas, and event venues which may need to be more creative. For eg. we encourage people from restaurants to show food recipes, you could offer your audience a video course on cooking great meals at home (without giving away your secret recipes of course)?
2. If you’re a photographer, might there be some people in your audience who want to know the genius behind your work and learn the fundamentals or the advanced strategies you employ to capture unique content?
3. If you’re a yoga trainer, could you provide online training for couples on how to stay healthy and fit at home?
Don’t just modify your offering, think bigger about the knowledge you can give to people. Try to not show up halfway with the thing you already do- there’s a difference between amending your service and taking this as a chance to grow.
The golden question here is: What do people always ask you? What seems genius to them, and second-nature to you? Package that up into something new and exciting, and you would possibly have yourself a fresh income stream.
When you look at your business offerings, notice which of them have the “oh my god I want that” factor. That is what I take advantage of as the test to make sure my clients have a product or service that’s going to sell.
How can you fill a robust need, want, or provide a much-needed result?
There’s also a good concept called brand loyalty, which essentially means that your clients or customers are ultra-loyal to you even during rocky financial times.
Is there a way to increase this rapport right now??
And last but not the least, the ultimate antidote to recessions and viruses is diversifying your income streams. If one stream is in-person and dried up, you’ll want to have an online income stream to replace it, so think about how you’ll diversify the ways you make money, within the same manner, that you would diversify your dinner plate or stock portfolio.
If you choose to revamp your business approach by offering something different and accessible to your customers and keep building brand loyalty, you can use this challenging time as a chance to expand, and your business will emerge stronger.
Uniworld Studios Pvt. Ltd. is a Film, Media Marketing Web Graphics Company. With National/International Team Members in Studio Core Team, Media Capital, and Technology Assets, Uniworld Studios responds to the New Age Media Production & Marketing Paradigm requiring Transformative Efficiencies, Creative Control, and Original Content.
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