Top reasons to hire a Digital Marketing Agency

“A good Digital Marketing Agency is Gold you need to mine from coal"

According to research, good content can drive traffic to your website by up to 2000%. Good marketing in today's competitive business environment is simply not enough. You need to have a team of marketers who can think out of the box and provide the users with what they deserve and demand. Modern-day audiences not just choose excellent quality products & services, but excellently marketed products & services.

Poor marketing efforts are the main reason why 90% of startups fail to grow. One of the best Digital Marketing experts across the world, Neil Patel suggests, “Out of 100%, spend 20% on writing and 80% on marketing it. That's the reason behind the success.

Businesses often get quite confused in the hurricane of thought of whether to choose in-house marketing or hire a MarketingAgency to plan and execute a marketing strategy for your business. Hiring a marketing company for your business offers positive effects in addition to marketing. In this blog, we will discuss some reasons that might convince you to hire a Marketing Agency for your organization.

The drawback of In-House Marketing

In-House marketing does offer benefits but it also offers plenty of drawbacks. Here are some that you should know before selecting in-house marketing for your business.

Harnessing complete benefits: To manage in-house marketing, you would have to choose someone from a particular department, like someone from sales to do the work for you. Such people might have skills in marketing but you cannot deny the fact that they are simply part-time marketers and would be unable to unleash full potential while managing a marketing team. This can result in poor conversions, static business growth, and falling short of achieving marketing goals.

Buying tools but not utilizing them:  Simply buying an online course isn't going to automatically feed the information in your brain. A part-time marketer would not be able to be half-effective while using marketing tools in comparison to a full-time marketer. Marketing is a continuous process, an ongoing investment, and a patient venture that you need to give time & effort to show results.

Not everyone is a good writer: “Content is fire; social media is gasoline. Jay Baer

Speaking fluent English and writing fluently are two different things.  Marketing is a job that requires creative writing skills for blogs, social media creatives, and other types of content without which a marketing campaign can never succeed. The reason behind the success of marketing campaigns of companies like Swiggy, Zomato is that they are good with words. Their chosen vocabulary is extremely succinct and according to the liking of their audience. 

Thus, in-house marketing might not be a good choice for your business if you want to grow and expand. Here are some reasons why you should select the best digital marketing company for your business.

Reasons to Hire

(1) Focus on other important tasks

A complete Digital Marketing company will rid you of all the worries related to marketing strategies, campaigns, and their success. With the responsibility of marketing out of your system, you can dedicate this time by focusing on other important business tasks such as monitoring revenue, hiring more individuals, ensuring smooth operations throughout the company, etc.

(2) Excellent Brand Visibility

Efficient marketing efforts are always rewarded with brand visibility across search engines, social media, backlinks, and many more ways. A digital marketing company is well-versed in the knowledge to promote your products and services to your target audience with relevant blogs, creative posts, and marketing efforts across platforms like Quora, Reddit, and Pinterest. 

With the assistance of one of the top Digital Marketing companies, your brand will gain higher visibility, attract more leads, and convert those leads into customers. 

(3) Robust Social Media Handling

According to stats, 86% of people view social media before making a purchase. Social Media is one of the prominent and most important factors for the success of a Digital campaign. A good marketing team would know this importance and would give their best to increase your social media presence with engaging posts across Facebook, Instagram, run ads, and communicate with the audience to boost as many leads as possible. With a prominent social media presence, you can expect double the traffic to your website.