What are the two main capabilities of Google Tag Manager?

What are Google Tag Manager's two capabilities?

Confused about using Google Tag Manager?

Well, then you're in luck!

This blog has all the knowledge you'd want to get an understanding of Google Tag Manager as a platform and its capabilities, which can help your business.

Google Tag Manager: As a platform

Google Tag Manager is a powerful platform that offers a wide range of capabilities to digital marketers. With the ability to easily manage and deploy website tags, Google Tag Manager has become an essential tool for marketers looking to optimise their marketing campaigns and track user behaviour.

Additionally, the two main capabilities that make it good for your business are tag management and event tracking.

Here's what they're all about:

1. Tag Management

The primary purpose behind Google Tag Manager is to simplify the process of adding and managing website tags. Traditional methods of adding tags to websites often require developers to make changes to the code, which can be time-consuming and prone to errors. With Google Tag Manager, marketers can easily create and activate tags without having to directly modify the website's code.

Google Tag Manager provides a centralised interface where marketers can define different tags and configure their behaviour. These tags can be implemented for various purposes, including tracking events, collecting data, and triggering personalised marketing campaigns. The drag-and-drop interface allows for easy tagging, ensuring that marketers can implement complex tags without any coding knowledge.

2. Event Tracking

One of the most valuable capabilities of Google Tag Manager is its ability to track events on a website. Events can be anything from page views, clicks, form submissions, or even social interactions. By tracking these events, marketers can gain valuable insights into their user's behaviour and customise their marketing efforts accordingly.

With Google Tag Manager, marketers can create event-tracking tags that fire when specific events occur on the website. These events can then be used to trigger various actions, such as sending data to Google Analytics, Facebook Pixel, or any other marketing platform. This capability allows marketers to measure the effectiveness of their marketing campaigns and make data-driven decisions.

A Full-Service Digital Marketing Agency Uniworld Studios Helps

Being a full-service digital marketing agency like Uniworld Studios offers several benefits when it comes to utilising Google Tag Manager.

Uniworld Studios offers expertise and experience in Google Tag Manager, ongoing support, data analytics, and comprehensive marketing solutions. Our team monitors tag performance, troubleshoots issues, and provides the necessary adjustments to optimise tag management. Moreover, we also offer advanced analytics services to extract valuable insights from website data.

On the whole,

Google Tag Manager offers two critical capabilities to digital marketers: tag management and event tracking. These capabilities enable marketers to track user behaviour, gather valuable insights, and personalise their marketing efforts.

By partnering with a full-service digital marketing agency like Uniworld Studios, businesses can leverage the full potential of Google Tag Manager and optimise their marketing efforts.