What are the Types of Copywriting? A Guide to Effective Copywriting!


You run an ad on social media, and it boosts your sales by 10% or more. Yeah, I know it feels great. Tell us, have you experienced an urge to know more about a brand or product or to purchase something after reading or watching an ad? Or experienced that Ooppss moment when you feel uncomfortable with an ad and think, “What’s going on here?” Or when you get goosebumps after watching a commercial?

What creates a difference between ads that give goosebumps and Oops moment ads.? An effective ad combines a design, copy, images/graphics, content and an impactful CTA. 

In this blog, we will focus on copywriting and how to make a copy interesting.

What is Copywriting?

Copywriting is a process where a copywriter creates copies for different verticals to make the audience take action. It is a tool brands use to promote their products/services and communicate with their target audience.

It’s the art of persuading potential customers to take a desired action. Billboards, brochures, television advertisements, catalogues, flyers, emails, and landing pages are some examples of copywriting.

Copywriters study their target consumers, understand their likes, dislikes, lifestyle, what intrigues them and more. Additionally, thorough research about the product they are promoting and being aware of the market trends always keeps them ahead in the game.

Types of Copywriting

Different types of copywriting have different procedures and working structures based on their unique purpose and goals. Therefore, understand the various types of copywriting properly to write copies effectively. Following are some common types of the same:

1. Content Marketing Copywriting

It is the most used form of copywriting in various industries. Content marketing copywriting aims to create informative and valuable content that attracts and engages a target audience. Copywriters create blog posts, white papers, articles, and other content that educates and informs readers while promoting the brand/product.

2. Direct Response Copywriting:

When a campaign intends to get an immediate response from the viewer or visitors, it is known as direct response copywriting. The response doesn’t necessarily mean sales. It could also be entering an email Id, filling out a form, or clicking the link. This kind of copywriting is mainly used in email marketing, infomercials, etc.

3. Social Media Copywriting:

This type of copywriting is used to create engaging social media posts (static, carousel, reels, stories, etc.) that attract likes, comments and shares. Social media copywriters often use a casual, conversational tone and incorporate images, videos, and hashtags to make it reachable to the maximum number of people.

4. SEO Copywriting:

SEO copywriting comes into play to optimise and populate website pages, blog posts and quora to attract organic traffic. The purpose of SEO copywriting is to create content to persuade people and also to rank well with search engines.

5. Brand Copywriting:

When the purpose of creating copies is to create and maintain a brand image, it falls under brand copywriting. Brand copywriting is used to showcase a brand’s vision and personality in an interactive manner relatable to the target audience. Social media channels and websites are among the most used brand copywriting mediums.

6. Technical Copywriting:

Copywriters use technical copywriting to explain complex concepts and processes clearly and concisely. Technical copywriters often work in IT (Information Technology), healthcare, software development, or similar industries.

Tip: Keep the brand’s voice tone and voice consistent throughout the channels.

Three Types of Copies you Come Across Everyday!

1. Headings: Web searches are a common part of our everyday life. Our question is, how do you select which links to click and which ones to ignore? That’s copywriting! Those clear and precise headings are copywriting.

2. Web Series/Movie Description: You love those binging sprees on weekends, right? How do you select what movies/web series to watch? Those short, crisp movie/web series descriptions are a great example of copywriting.

3. Social Media Bios: Social media bios are a great place to use copywriting skills. The first thing anyone and everyone does upon visiting your bio is read your bio. It can become a factor to either tap the follow button or exit the profile.

Did you identify which type of copywriting these are? Tell us on LinkedIn!

If you need help with good copywriting, connect with us to experience the impact of good copywriting on your business.