What is digital marketing?

Before we get right to the content, here is a guide to what this blog will cover:

1. Digital marketing definition

2. B2B versus B2C Digital Marketing

3. Attributes of Digital Marketing

        A. Search Engine Optimization

        B. Content Marketing

        C. Social Media Marketing

        D. Pay-per-click marketing

        E. Affiliate marketing

What is digital marketing?

Any marketing that is related and is working with automated devices and can be used by marketing experts to communicate a promotional message and through your customer journey, measure its impact. There are many agencies in the market that have been providing digital marketing services of all sorts which includes content writing, content marketing, graphic designing, social media management etc. 

Infact, marketing campaigns that come up on a mobile, tablet, computer or other devices. It can take many forms, which includes social media posts, paid social ads, search engine marketing, display ads and online video. 

Digital Marketing is frequently linked to “traditional marketing” before-mentioned as direct mail, billboards, and magazine ads. Inexplicably, television is normally lumped in with traditional marketing.

Digital marketing definition

Digital marketing, also defined as online marketing, is a way of promoting a brand to connect with its potential consumers with the help of the internet and additional modes of digital communication. This includes not only web-based advertising, social media, and email but also multimedia and text messages as a marketing channel. Basically, Digital Marketing is any communication between the brand and consumer that includes digital communication.

B2B versus B2C Digital Marketing

Digital marketing serves both B2B and B2C companies, but the best methods differ between the two:

• The B2B patrons usually have more prolonged decision-making processes and therefore greater sales funnels. Relationship-building tactics work better for such patrons, whereas B2C clients usually respond more competently to short-term proposals and messages.

• The B2B activities are usually based on evidence and logic, which is usually what an experienced B2B digital marketer would present. B2C on the other hand is more likely to have content that is emotionally established, which means they focus on making the customer feel good about the purchase they are making.

• B2B conclusions normally require more than one person's input. The marketing elements that best stimulate these decisions normally should be downloadable and shareable. B2C clients generally favour a one-on-one relationship with the brand.

Certainly,  there are special cases for every situation. A B2C client who has high-ticket goods, such as a computer or car, might have to offer extra serious and informative content. Whether you're B2B or B2C, your strategy should always be geared towards your own customer base.

Attributes of Digital Marketing

There are many types and ways to digitally market your company and all of them have their own advantages and disadvantages. Here are a few key examples:

1. Search Engine Optimization

Search Engine Optimization (SEO) should rather be termed as a marketing tool than a kind of marketing in itself. SEO helps you in weighing and researching different factors to obtain the highest possible ranking. 

Many SEO agencies out there in the market provide affordable packages for the company to invest in. Such companies take care of your SEO optimization from top to bottom. The most significant elements to consider while optimizing a web page include:

• Number and quality of inbound links

• Mobile-friendliness

• Level of user engagement

• Quality of content

Google has been changing its algorithm more or less constantly, so it's impossible to make accurate prophecies. Google's advanced search tool can also help in SEO as it enhances one’s research report.

2. Content Marketing

SEO is an important factor in content marketing, an artifice based on the distribution of consistent and relevant content to target customers.

Content marketing is to attract leads that eventually convert into clients but it does differently than traditional advertising. Content marketing is tricky as writers need to rank their work highly in search engine outcomes while also occupying the people who will be reading the material, sharing it, and interacting further with the brand. 

3. Social Media Marketing

Driving traffic and creating brand awareness by occupying people in discussion online basically rounds up Social Media Marketing. Youtube, LinkedIn, Instagram, Twitter, and Facebook are the most popular platforms for Social Media Marketing.

As Social Media Marketing requires active attendance and participation, it has grown to be one of the most popular ways of getting attention. Social Media Marketing has built-in engagement metrics, which proves out to be extremely useful as it helps you to understand how well you're communicating with your online audience.

You can decide what all interactions are important for you, whether it is the number of likes, comments or total shares. Many brands take the help of many Social Media Marketing agencies to start communication with their customer base  

4. Pay-per-click marketing

Pay-per-click (PPC) is posting an advertisement on an online platform and getting paid every time some visitor clicks on it. For making such a highly functioning website, brands usually look forward to a web development agency that can prove to be resourceful for them.

When and how people see your advertisement is a bit more difficult. When on a search engine results page, also known as a SERP, a place is available, the engine fills the place with what ad is basically instant disposal. The algorithm prioritizes each available advertisement on a number of factors such as:

• Bid amount

• Landing page quality

• Keyword relevance

• Ad quality

5. Affiliate marketing

When someone is making money by promoting another person's company it is called Affiliate Marketing. One can either be the promoter of the business or the one who works with the promoter, in either case, the process is the same.

If you're the affiliate, every time someone buys an item that is prompted by you, you get a commission. If you happen to be the merchant, you have to pay the affiliate for every sale they assist you to make.

Digital Marketing should be one of the main focuses of any business’s general marketing strategy. There has never been a better way of staying in contact with your customers consistently and the level of personalization that digital data has to offer nothing can match it. The more the possibilities of Digital Marketing are embraced, the more it’ll help you to realize your company's growth potential.