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What is Holiday Marketing?

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The Essence of Holiday Marketing


What is it?

The creation of holiday-specific campaigns via various channels is known as Holiday Marketing. Primarily done during the end-of-year and Christmas period, it usually involves efforts to maximize revenues around the event, such as promoting special seasonal offers and themed products / services. 

Here is what you will learn through this blog:

1. Why Holiday Marketing is Important

2. How to Create a successful Marketing strategy using: 

    Reassessment and Recreation

    Collection of user data

    Established Goals 

    Pre-Campaign Anticipation

    Better Customer Service

    New Subscribers

    Year-Round Marketing


Why is it important?

As explained above, the primary purpose of holiday marketing is to capitalize on shoppers interested in making seasonal purchases. There are various reasons as to why experts believe that holiday marketing has the potential to drive sales dramatically:

1. Higher Demand and Intent to Purchase

Since shopping holidays have been ritualized in the past few decades, holiday marketing has gained the status of a crucial cultural phenomenon. Since more customers are thus actively looking to buy, it makes your job as a marketer easier by significant degrees.

2. Upgraded Marketing Standard

 Since shoppers have become used to increased competition during holiday seasons, especially with the recent rise in digital media marketing and the growth of all types of markets, the holiday marketing venture is often seen as a way to test the ability of a business to grow and adjust to meet the ever changing standards. With increased competition and heightened expectations of quality, the sellers are encouraged to strive for improvement and act creatively to engage their audience. 

3. Time-bound Campaign Opportunity

Since holiday marketing is controlled and defined within specific periods, the campaigns become time-limited that create a sense of urgency within customers that will incentivize them to purchase. 

4. Mutually Beneficial for Both Parties

Holiday marketing can benefit both brands and shoppers as it rewards the efforts of companies with increased revenue and greater brand awareness or reputation, whereas shoppers can avail great discounts and gifts for their needs. 

5. Lead Generation and Nurturing

As mentioned earlier, holiday marketing campaigns can not only help you secure sales but also raise brand awareness. 

It becomes a chance to attract people to your brand who might not be as interested in it outside of the holiday season. Emotion driven themed-campaigns can be a powerful sales technique to capture the attention of such people and capitalize on the festive positivity. 

This aspect also provides an opportunity to build your relationships with existing customers by reaching out and thanking them for the support offered to your business over the past year, and maybe even rewarding them with a free gift or special discount. This makes your marketing more personal and humanizes your brand, thereby building trust and loyalty within your customers.


How to Create a Successful Holiday Marketing Strategy? 

Creating a marketing strategy that rewards all your efforts may be challenging, but here are some useful tips that can ensure a positive pay off:


1. Review and Recreate 

Analyze previous campaigns and develop a new plan accordingly. Make sure to prepare this at least weeks in advance and identify which marketing channels would be the most appropriate for carrying out the campaign in consideration of both your brand and the specific holiday.

Adjust the timeline for your campaign in light of previous trends and the periods in which your sales, traffic and conversions were at peak during earlier similar campaigns.  

2. Gather User Data

It's recommended to gather as much data as possible on buyer personas and needs to engage customers with targeted and personalized offers. Customization can even extend to subscription forms and other marketing content, which can also help provide information for future campaigns. 

3. Identify and Set Goals

Once you've analyzed your user data and previous performance, you can define your goals for this campaign. Set realistic aims and determine what type of discounts you've  like to offer in light of the same. 


Usually, holiday marketing is done to increase sales and clear unsold stocks, but there can be other aims as well, such as raising brand awareness and building customer relations. 

4. Build Anticipation

You sure don't want to launch your seasonal sale before the audience has possibly even started thinking about holiday shopping, but that doesn't imply you can't start raising awareness and create some buzz around it. Putting out a teaser campaign in advance of your planned promotions can get your audience hooked and excited about your brand's products or services. 

5. Prioritize Customer Service

Don't make the mistake of thinking that holiday campaigns end after the sales are done! Follow up with the buyers to ensure retention of the new customers you've attracted. Create special promotional offers or discounts for New Year or second-time users to urge them to purchase again.

6. Build Your List

Before launching your campaign you can pave the way for success by gaining subscribers to target once your campaign is live. Create signup forms that persuade individuals to give their details so they can be the first to hear about your upcoming sales and offers. This also helps understand what certain customers are looking for in specific.

7. Aspire to Year-Round Holiday Marketing 

Don't stop your holiday marketing efforts with Black Friday, Cyber Monday, and Christmas. Move on and create your niche holidays. If you own a vegetarian restaurant, create a holiday marketing campaign for vegetarians on World Animal Day.


Conclusion

While it has numerous benefits for your business as outlined above, Holiday Marketing is a cumbersome task that requires thorough planning, time and a great deal of coordinated effort. But due to its significance and potential to boost your sales, it cannot be missed out on either. 

This is where the role of a digital marketing agency comes in. With the best online and content marketing services such as the ones provided by Uniworld Studios, you can rest assured that your brand’s marketing campaign for the holiday season will bring in maximum revenue with zero efforts from your end.

Credit: elenabsl - stock.adobe.com

Copyright: ©elenabsl - stock.adobe.com

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