Installing Google Tag Manager on Shopify can seem like a daunting task, but with the right steps, it can be a straightforward process. Imagine having all your marketing tags and analytics managed in one place, effortlessly tracking customer interactions, and streamlining your e-commerce operations.
Additionally, when it comes to marketing tools, GTM is one of the most powerful tools, giving users the ability to add tracking codes to their websites and manage them with ease.
If you own a Shopify store and want to add Google Tag Manager to your platform, follow these simple steps:
Visit https://tagmanager.google.com and click on "Start for Free" to create a new account. Provide the necessary details and click "Create Account" to proceed.
Once your Google Tag Manager account is set up, log in to your Shopify admin dashboard. In the left sidebar, click on "Apps" and then on "Search apps." In the search bar, type "Google Tag Manager" and press Enter.
From the search results, click on the first option that appears in the "Install" column. The installation process will begin. Follow the necessary prompts to complete the installation.
After successfully installing the Google Tag Manager app, you will be redirected to the "Apps" page in your Shopify admin dashboard. Click on the "Authorise" button to grant access to your Google Tag Manager account.
When you authorise Google Tag Manager, you will be redirected to the Google Tag Manager dashboard. Here, you will find an "Install Tag" option. Click on it and select "Verify this tag." You will be prompted to verify your Shopify store by copying and pasting a code snippet into your Shopify theme's code.
Once verification is complete, you can return to the Google Tag Manager dashboard. Here, you can create tags, triggers, and variables to track various events such as page views, conversions, and more. Use the user-friendly interface to configure your tags and triggers as per your marketing goals.
Before publishing your changes, it's crucial to test your Google Tag Manager configuration to ensure that everything is working correctly. Click on the "Preview" button to see the changes on your website's front end. Once you are satisfied with your setup, click "Publish" to make it live on your Shopify store.
With Google Tag Manager installed on Shopify, you can track and analyse the performance of your marketing campaigns accurately. Utilise the tool's advanced features to optimise your marketing efforts, make informed decisions, and drive business growth.
While we have provided a general guide on how to install Google Tag Manager on Shopify, it is recommended to consult with a digital marketing expert agency for further assistance.
Need assistance with installing Google Tag Manager on your Shopify store?
One such agency is Uniworld Studios, a digital marketing & SEO expert agency that offers a wide range of services, including Google Tag Manager integration.
Let's make your marketing efforts shine at uniworldstudios.com