Why Are Keywords So Important for Your Website?


"Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change." - Jill Whalen

While writing any content for a website, the writer emphasizes the fact that results are easily searched and available for the readers. But what are keywords?

Keywords are single words or expressions that speak to the inquiry questions that people may use to surf the internet. Site proprietors or advertisers select some particular words and use them to manage content creation and streamline their sites as a major aspect of their SEO strategy. The words that you enter into the search engine to discover a particular content are keywords. Bloggers, websites, and almost all entities on the internet instigate keywords on their pages to make them searchable and provide them strong visibility on the internet. For eg. If you search for "best digital marketing agency in Gurgaon" you will get results in terms of websites that have used keywords efficiently on their website.


Aligning content with potential keywords is the strategy to obtain optimized results. 

The importance of keywords in SEO

“The intent of using keywords is to get a visitor to your website by making it Internet visibile.

If your prospective customers search on Google, Bing, and Yahoo to find your products or services, then you need an SEO strategy.  More and more people are using multiple channels to research products and services and search engines are often part of the mix.

The importance of keywords is that it conveys to the web surfers what a website page is about. It can improve the odds that an internet searcher will discover a site page significant for a specific question. But one needs to understand that Google utilizes numerous signs to decide whether a page applies to a question, not simply keywords. However, they are just a factor in determining the hierarchy of the results.

To get better results, the importance of keywords concerning search engines is that they reward websites for being widespread. At the point when individuals now and again read your pages or connect, web indexes expect they have an important substance. The validity of locales that connect to your pages is likewise significant. That way, spammers don't profit by making a ton of bad quality sites and stacking them with several links. Hence, putting quality content on each page is the ideal approach to help your search results.

The importance of keywords in SEO enhances the chances of appearing on Page 1 of the Google results page. Recent data from 2020, shows that most title labels on Google's first page contained keywords that were an accurate or fractional match as that searched by the user.

The SEO algorithm keeps changing, and the search results page is not always constant. With billions of people around the world surfing the net, the trends keep fluctuating. Interestingly, the SEO stats show that:

• 68% of online experiences begin with a search engine,

• 0.78% of Google searchers click on results from the 2nd page,

• 53.3% of all website traffic comes from organic search. 

• SEO drives 1000%+ more traffic than organic social media. 

• 69.7% of search queries contain four words or more.